Hello Kitty Yakisoba
Hello Kitty Yakisoba
Maruka brings Hello Kitty to the yakisoba bowl — but don't let the cute packaging fool you. Underneath is a rich bolognese-style sauce over springy Japanese noodles. Fun, flavourful, and a surprising hit with adults and kids alike. Soupless, from Japan, and the kind of novelty that actually tastes great.
- Open and prep
Peel the lid halfway and take out all the sachets from inside the bowl. Keep the sauce sachets to one side for later on. You will be adding those after draining, not before, so do not mix them up.
- Add boiling water
Pour freshly boiled water into the bowl up to the inner line (the inner line). Make sure the noodles are completely submerged so they soften evenly throughout. Pop the lid back on and let everything soak for 3 minutes without disturbing it.
- Drain the water
Peel back the lid to expose the small drainage holes, then carefully tilt the bowl over the sink to drain all the water out. Hold the lid down firmly to stop any noodles from sliding out. Take your time here and get as much water out as you can.
- Add sauce and serve
Remove the lid completely and squeeze in the sauce sachet. Toss the noodles well until every strand is evenly coated with sauce. Serve straight away while it is still hot.
Background
Every packet has a story behind it. Here's where this one comes from, what makes it tick, and why it made the cut for the box.
Maruka Foods is the maker of Peyoung, one of Japan's most iconic yakisoba brands. Founded in 1929, the company is based in Gunma Prefecture and has built a cult following for their bold, sometimes experimental flavour releases.
This noodle comes from Japan, a country with a rich and diverse noodle culture that has influenced instant ramen traditions around the world. Each region brings its own distinctive flavours, techniques, and ingredients to the bowl.
The sauce is what makes yakisoba special. A sweet-savoury blend coats every strand with a glossy, rich flavour. Unlike soup ramen where the broth carries the taste, here the sauce does all the work, so every bite delivers the full flavour without any dilution.
Springy, chewy noodles designed for a soupless format. Without broth to carry the flavour, these noodles need to hold the sauce on their surface, and their texture is built to do exactly that. Every strand grips the seasoning so you taste the full flavour in each bite.
Character-branded instant noodles are a huge market in Japan. Hello Kitty, Rilakkuma, and Pokemon have all lent their faces to limited-edition cups and packs. They are popular as gifts, souvenirs, and collectible items as much as they are as food.
This one is hard to get even in Japan, which is part of what makes it special. But the real reason we love it is the flavour. It delivers something you genuinely cannot find on local shelves, and that surprise factor is what our subscribers keep coming back for.
Topping Suggestions
A few toppings that take this bowl from good to great. Most are already in your kitchen, and every one is optional.
Edamame
Edamame contributes a mild, nutty sweetness, infusing the noodles with a wholesome, earthy flavor.
Corn
Sweet corn kernels offer a burst of natural sweetness, providing a refreshing and crisp counterbalance to the noodles' savory notes.
Fried Egg
A fried egg brings crispy, golden edges and a runny yolk that melts into the broth for a rich, savoury finish.